Everyone means Everyone

If you would have asked me two years ago if I’d be doing something like this—like Beautycounter, I would have told you, you were crazy. But here I am, doing it.

If I am being completely honest, at the beginning, I felt a little bit of the fear that most women going into this type of thing feel. But a year later, it has all changed. It changed when I was in a room full of 3000+ women [and men], and heard from the leaders of this company at our Leadership Summit. It was then that I realized we are doing more than just selling mascara, but doing something to change the beauty industry, and not just for ourselves, but for the little ones who are behind us. We’re doing this so that we all have access to safer products in our homes and in our beauty counters. It changed when I met women from all walks of life trying to provide for their family while also desiring to stay home with their little ones. It changed when I made authentic friendships with several of these women. It changed when I heard our Director of Social and Environmental Responsibility speak about the work on Capitol Hill. There is still a lot of work to do, but we are making progress. As a team of dedicated world changers.

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I imagine there are many out there that think it sounds like a bunch of hoopla, but here is the thing, for a reallllly long time smoking was not considered harmful to human health. If you’ve ever watched Mad Men, you know. Women were even smoking during pregnancy! In the 1950s, tobacco industry insiders knew that their product was dangerous, but they fought to keep the truth from the public. It wasn’t until 1965 that Congress started requiring all cigarette packages in the US to carry a health warning, and it wasn’t even until the late 1990s that smoking was prohibited on all planes. However, with so much public outrage and campaigns against cigarettes over the years, smoking is at an all time low, but it took a lot of people to demand better, to demand safer. I think the same goes for our personal products. The research is out there, it is just a matter of time. But if history repeats itself, we know that it can be decades and decades away before real regulation is set in place.

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I initially started doing Beautycounter as a side thing, something I would do for fun. It also made sense for me since I am passionate about all things health & wellness. However, after that Leadership Summit in May, I decided that this is more to me than just a side gig, but an opportunity to really make a social impact, while having the opportunity to contribute financially to my family. As many of you know, Cameron and I are expecting in September, and we made the decision that I will stay home when baby G arrives. Again, never did I think I’d be one who’d stay home with my little one, but it felt right for us, and with the opportunity to grow a business with Beautycounter, we feel confident and at peace with this decision.

I keep trying to put into words what Beautycounter has meant to me and how it encourages me, inspires me, and motivates me, and I just can’t sum it up into a simple post. As some of you already know, Beautycounter has high-performing, innovative safer products—but its the education, mission, advocacy, friendships and opportunity that have taken center stage for me. When you come across a mission like what we have at Beautycounter {to get safer products into the hands of everyone} you get a glimpse into the heart and soul of what this is really all about. I am proud to be part of  group of women [and men] that exemplify character, kindness, joy, unbelievable work ethic, and a deep desire to not only change the beauty industry, but desire a better world for us and our future generations. Maria Shriver, who was our keynote speaker, called us “architects of change“, and when Maria Shriver says something like that about the community you are a part of, you can’t help but to find the courage to speak truth about the insane lack of product safety and industry regulation.  Beautycounter is giving me the opportunity to stay home with our new little one and I am humbled that. My hope and prayer is that when you see or hear me share about Beautycounter, you see my heart—you see that this is more to me then just selling a lipstick, but rather, my heart to educate, to advocate for better regulation, and the opportunity to support my family. At Beautycounter, we are moving the needle and I have made the commitment to this hard work day in and day out because it matters too much—safer products for everyone. Everyone Means Everyone. 

With gratitude and deep resolve, 


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